THE PUSSY PROJECT
The Pussy Project is a podcast all about the messy, beautiful journey of being a woman—because let’s be real, being a woman is a project. It’s a space for honest conversations and real stories, with a bigger vision in mind. Beyond the podcast, it’s growing into something more: women’s circles, retreats, and workbooks that help women connect, reflect, and grow.
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Rachel came to me with a clear vision and a set of core values: fun, humor, ambition, confidence, enthusiasm, courage, and kindness. She initially envisioned a bold and courageous logo, leaning toward the idea of a vulva. After considering her values and the spirit behind her brand, I suggested a different direction—a woman riding a tiger. This concept captured the essence of her vision without being too on-the-nose, embodying strength, confidence, and courage in a powerful yet playful way. Rachel loved it.
