Luteal
Luteal is a company dedicated to empowering women to embrace their menstrual cycles and reclaim their hormonal health. Through education, support, and holistic approaches, they aim to dismantle the stigma surrounding menstruation and empower women to listen to their bodies and live in harmony with their natural cycles. They offer coaching, resources, and a supportive community for women ready to embrace a new approach to menstrual health and well-being.
-
Rachel approached me with a specific vision, but I saw greater potential for her brand. After numerous consultations and presenting three logo concepts—safe, reach, and risk—she wholeheartedly embraced the bold direction I envisioned, falling in love with the brand's new identity.
-
Starting from a Google Doc filled with content arranged haphazardly, I took the initiative to create a wireframe for the website. This layout was carefully crafted to weave a captivating narrative, helping customers grasp the empowering vision that Luteal offers. With the storytelling elements in place, executing the site became effortless.
