RUJO HOMEPAGE REDESIGN

SITE AUDIT | BEFORE REDESIGN

  • ISSUE 1: H1 DT & MB

    Content extends past fold line

  • ISSUE 2: "Shop By" Carousel DT & MB

    CTA’s do not match site styles

  • ISSUE 3: "As Featured In" MB

    Content takes up too much vertical space

  • ISSUE 4: Mens / Womens Boots DT & MB

    Separated by irrelevant content / images cropped poorly

  • ISSUE 5: "How It's Made" DT & MB

    Takes up too much vertical space / GIF feels disconnected

  • ISSUE 6: "Rujo Rewards" DT & MB

    Image cropped poorly

  • ISSUE 7: Footer DT & MB

    Too large

MARKETING

UI DESIGN

BRANDING