RUJO PDP REDESIGN

SITE AUDIT | BEFORE REDESIGN

  • ISSUE 1: Product Information

    Swatches should be colorway bubbles. Content takes up too much vertical space.

  • ISSUE 2: Product Images

    Image too large, secondary images below fold. Navigation between images is not intuitive.

  • ISSUE 3: Secondary Content Hierarchy

    Featuring information that does not pertain to specific product. Hierarchy issues.

  • ISSUE 4: Product Story

    Images are taking up way too much vertical space.

  • ISSUE 5: Product Story Cont.

    Images are taking up way too much vertical space.

MARKETING

UI DESIGN

BRANDING